Why Sign Up?
  • Special Deviated Pricing
  • A Chance to Win Great Prizes, including
    • (1) Operator Grand Prize – Trip to Hawaii
    • (1) Operator Grand Prize – $25,000 media package from Foodbeast
    • (2) Operator First Prizes – $5,000 media package from Foodbeast
    • (1) Guest Grand Prize - A Chance for Your Guest to Win a Trip to Hawaii

    For more information about Foodbeast and Hawaii prize packages, please see Sweepstakes Prize Package Details.

  • Operator Support
    • $100 per location Digital Support Package
    • Hawaiian Chef inspired recipes, how-to videos and techniques
    • Restaurant-Ready point-of-sale

    For more information about Operator Support, please see "Operator Support" below.

How will it work?
1 2 3 4
Submit the online form below, confirming your restaurant operation meets the qualifications as outlined below, in the "What's required to participate" section. You will receive feedback or an approval notification from a KING’S HAWAIIAN Foodservice team member. Upon approval, you will receive login information, allowing access to all available Taste of Aloha resources. With access, begin planning your successful Taste of Aloha Event!

If at any point you have questions or concerns, please CONTACT US.

What’s required to participate
It's Easy!

To participate in the Taste of Aloha event, an Operator needs to meet the following requirement:

  • Use a new KING’S HAWAIIAN® item on your menu for a minimum of 8 weeks.
Operator Support

By signing up for the Taste of Aloha event, Operators receive exclusive access to best-in-class support, Hawaiian Chef inspired recipes, how-to-videos and techniques to help Hawaiian-ize your restaurants' offerings. Get in the Aloha spirit with ready-to-print digital files of restaurant-ready signage, featuring the Taste of Aloha Sweepstakes. Enhance your social media posts with Digital assets, including a library of Hawaiian Inspired food photography.

Taste of Aloha Operator participants also receive exclusive Digital Support to promote your new Hawaiian menu item. Digital Support covers Paid Social Media as well as Delivery Reimbursement, up to $100 per location*.

Funding for Digital Support is tiered, based on Chain and Independent store count structure at $100 per location*.

of Locations
  • *Offer is limited to the first 1,000 restaurants that sign up.
  • To receive digital support reimbursement, upon completion of the program, submit a completed W-9, a KING’S HAWAIIAN Vendor Form and final invoice of Digital Support to foodservice@kingshawaiian.com.
  • Operators are responsible for setting up their own promotions.
Sweepstakes Prize Package Details

There are multiple opportunities to enter for a chance to win big with the Taste of Aloha event!

Opportunity #1 – Foodbeast Prize Packages

Sign up for the Taste of Aloha event on or before 5/31/22 for a chance to win a Foodbeast Prize Package, to be awarded in October. Media exposure will be coordinated to execute during your Taste of Aloha event, promoting your Hawaiian menu item and your restaurant!

  • (1) Grand Prize Package includes a dedicated News Bite Video, millions of impressions on Social Media and an editorial feature on Foodbeast.com. Along with visits and posts from local foodie influencers, driving approximately 1.5 million impressions for your Taste of Aloha event!
  • (2) Runner Up Media Packages ($5K value each) includes an in-feed photo feature on Facebook and Instagram, and a promotion in Instagram stories, driving approximately 250k impressions for your Taste of Aloha event!

Opportunity #2 - Trip to Hawaii

Two separate Hawaii trips will be awarded for participating in the Taste of Aloha program. By placing signage in your restaurant, your location becomes eligible for the award.

All Taste of Aloha restaurant-ready signage includes a QR code, linking your guests to a unique Taste of Aloha Guest Sweepstakes. To enter the sweepstakes, Guests must take a picture of their Hawaiian inspired cuisine, add the Taste of Aloha photo filter, tag the name of your restaurant and post to either Facebook, Instagram or directly onto the TasteOfAloha.com, Guest sweepstakes site. The Operator decision maker from the restaurant, which was tagged from the winning Guest’s post, will also win a trip to Hawaii! So, both Guest and Operator from the same restaurant, win!

Click here for full Sweepstakes official rules.

JOIN TASTE OF ALOHA NOW* All fields are required
Join Taste of Aloha
Headquarter's Address
Headquarter's Address
What do you want to Menu using King’s Hawaiian?
Select the Operator Support Digital Incentive you are most interested in

Have Questions? Need More Info?